Indian Film Art from the 1950s to 1980s StarBuzz Weekly, Toronto-
An excellent show of Bollywood cinema Showcards opened at ROM on June 11 and is on view till October 2, 2011. Exhibition is showing the Indian Film Advertising Art from 1950s to th1980s. The exhibition features over 120 works including showcards from the private collection of Angela Hartwick and a selection of posters, lobby cards and film booklets from Rom’s permanent collection.
The installation has been patterned chronologically. The interesting thing is that it traces down the aesthetic and thematic evolution of Bollywood graphic design as seen in its advertising since its inception till early 1990s.
The exhibition has been curated by Dr. Deepali Deewan in collaboration with Hartwick collection. Rom’s curator for South Asian Arts Dr. Dewan says“ This exhibition provides a rare opportunity to explore the evolution of a specific form of advertising associated with the Hindi commercial cinema centred around Mumbai. These show cards combine paint and photography and are unique aspect of South Asian visual culture, following their equally as remarkable predecessors-Indian Painted Photographs. They were originally produced by local artists but usually thrown out at the end of a film’s run. It is remarkable that this collection has survived at all.”
“Some thing that struck the most to me while going through the process of curation of this exhibition was the striking manifestation of paint and photography and the strong connection between the two. Show cards not only combined photography and painting but past with the present also.”
When asked if there is any thing in Indian to attract western main stream audience she said, “Indian cinema is more about fantasy and western audience is more trained to find the realism in cinema”.
Dewan feels that central force in Indian cinema has always been music. Indian cinema also revived the abhinya (expression) ,a traditional art form in theatre and dance which was fading away.
-Meena Chopra
Source URL: https://jembutmuwsexywallpaper.blogspot.com/2011/06/bollywood-cinema-showcards-show-opens.html
| Curator Deepali Dewan with Showcards acquired from Art Collector Bobby Kohli of New Delhi for Royal Ontario Museum |
An excellent show of Bollywood cinema Showcards opened at ROM on June 11 and is on view till October 2, 2011. Exhibition is showing the Indian Film Advertising Art from 1950s to th1980s. The exhibition features over 120 works including showcards from the private collection of Angela Hartwick and a selection of posters, lobby cards and film booklets from Rom’s permanent collection.
The installation has been patterned chronologically. The interesting thing is that it traces down the aesthetic and thematic evolution of Bollywood graphic design as seen in its advertising since its inception till early 1990s.
The exhibition has been curated by Dr. Deepali Deewan in collaboration with Hartwick collection. Rom’s curator for South Asian Arts Dr. Dewan says“ This exhibition provides a rare opportunity to explore the evolution of a specific form of advertising associated with the Hindi commercial cinema centred around Mumbai. These show cards combine paint and photography and are unique aspect of South Asian visual culture, following their equally as remarkable predecessors-Indian Painted Photographs. They were originally produced by local artists but usually thrown out at the end of a film’s run. It is remarkable that this collection has survived at all.”
“Some thing that struck the most to me while going through the process of curation of this exhibition was the striking manifestation of paint and photography and the strong connection between the two. Show cards not only combined photography and painting but past with the present also.”
When asked if there is any thing in Indian to attract western main stream audience she said, “Indian cinema is more about fantasy and western audience is more trained to find the realism in cinema”.
Dewan feels that central force in Indian cinema has always been music. Indian cinema also revived the abhinya (expression) ,a traditional art form in theatre and dance which was fading away.
-Meena Chopra
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